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Google Analytics and Mixpanel integration

Connect Google Analytics or Mixpanel to Tallyfy

Section titled “Connect Google Analytics or Mixpanel to Tallyfy”

Tallyfy can send usage data directly to your own Google Analytics (GA4) or Mixpanel account. Paste your Measurement ID or project token, and you’ll see how your team interacts with templates, processes, and tasks, right inside your analytics dashboards.

This works for both internal members and guests1.

Why bother tracking?

Section titled “Why bother tracking?”
  • See what gets used: Which templates or documents get the most views?
  • Spot trends: Identify your busiest workflows and when people access them
  • Measure engagement: Track page views, task completions, and process launches over time

Setting up Google Analytics (GA4)

Section titled “Setting up Google Analytics (GA4)”

What you need

Section titled “What you need”
  • A Google Analytics 4 account with admin rights
  • A Tallyfy Pro or Enterprise plan
  • Administrator permission in Tallyfy

Step 1: Get your GA4 Measurement ID

Section titled “Step 1: Get your GA4 Measurement ID”
  1. In Google Analytics, go to Admin > Data Streams
  2. Select your web data stream and copy the Measurement ID (format: G-XXXXXXXXXX)

Step 2: Connect Tallyfy to Google Analytics

Section titled “Step 2: Connect Tallyfy to Google Analytics”
  1. In Tallyfy, go to Settings > Integrations
  2. Find the Google Analytics section
  3. Paste your Measurement ID into the Tracking ID field
  4. Click Save

That’s it. Tallyfy starts sending page views and events to your GA4 property.

What Tallyfy sends to GA4

Section titled “What Tallyfy sends to GA4”

Tallyfy automatically sends events enriched with custom dimensions2 including:

DimensionEvent ParameterDescription
Organization IDorgIdYour Tallyfy organization
Task IDtaskIdSpecific task being viewed
Process IDprocessIdActive process instance
Template IDblueprintIdTemplate being accessed
Template Step IDblueprintStepIdSpecific step in a template

Each event also includes user context (user ID, email, role) and session details automatically. You can create custom dimensions in GA4 under Admin > Data display > Custom definitions to surface these parameters in your reports.

Cross-device user tracking (optional)

Section titled “Cross-device user tracking (optional)”

Tallyfy sends a user_id with every event, which means GA4 can track the same person across their laptop, phone, and tablet. Go to Admin > Reporting identity in GA4 to configure how it identifies users: blended, observed, or device-based.

Setting up Mixpanel

Section titled “Setting up Mixpanel”

How to connect Mixpanel

Section titled “How to connect Mixpanel”
  1. In Tallyfy, go to Settings > Integrations
  2. Find the Mixpanel section and enter your Mixpanel Project Token
  3. Click Save

What Mixpanel tracks

Section titled “What Mixpanel tracks”

Mixpanel captures the same events Tallyfy sends to GA4, including:

  • Page views across templates and processes
  • Task completions
  • Process launches
  • Template views
Tallyfy analytics chart and table of blueprint viewed events

Mixpanel also receives user profile data (name, email, role) and organization context, so you can build user-level funnels and cohort analysis.

What you can do with the data

Section titled “What you can do with the data”

Once connected, both Google Analytics and Mixpanel let you:

  • Build custom reports on Tallyfy usage patterns
  • Create dashboards tracking process adoption
  • Set up alerts when usage changes
  • Export data for deeper analysis
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Footnotes

Section titled “Footnotes”

  1. Unlimited free external users who access Tallyfy via guest_code authentication ↩

  2. GA4 event parameters that capture Tallyfy-specific context beyond standard page view metrics ↩

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