Move Facebook ads from brief to live without chaos

Fill in the details and requirements for this ad so the team knows what they're working with.
Client Name:
{{client-name-554742}}

Ad Date:
{{tentative-ad-date-2055690}}

Write the ad copy using the brief details below. Make sure it speaks to the target audience and matches the objective.

Client Name:
{{client-name-554742}}

Objective:
{{objective-7643597}}

Audience Information:
{{audience-information-7643592}}

Ad Type:
{{format-7643595}}

Reference Documents:
{{upload-reference-document-if-any-7643593}}

Design the ad visuals based on the client's inputs below. Upload or link your images when they're ready.

Client Name:
{{client-name-554742}}

Objective:
{{objective-7643597}}

Audience Information:
{{audience-information-7643592}}

Ad Type:
{{format-7643595}}

Reference Documents:
{{upload-reference-document-if-any-7643593}}

Check the ad draft below and decide if it's ready for the client. If it isn't approved, add your feedback in the "Notes" section.

Client:
{{client-name-554742}}

Objective:
{{objective-7643597}}

Ad Copy:
{{upload-draft-file-here-7643583}}

Ad Images:
{{link-to-images-7643606}}

Work through the notes below and update the draft. Make sure you've addressed all the feedback before moving on.

Approval notes:
{{notes-7643590}}

Set up the ad in Facebook Ads Manager using the approved details below. Double-check that targeting, placement, and budget all match the brief.

Client Name:
{{client-name-554742}}

Objective:
{{objective-7643597}}

Audience Information:
{{audience-information-7643592}}

Ad Type:
{{format-7643595}}

Ad Copy:
{{upload-draft-file-here-7643583}}

Ad Graphics:
{{link-to-images-7643606}}

Send the ad to the client for approval. Drop in your email template and make sure they've got everything they need to review it.

Review the ad and let the team know if it's good to go. If it isn't approved, add your feedback in the "Notes" section so they know what to change.

Make the changes the client asked for. Here's what they requested:

Changes requested as follows:
{{approval-notes-2059391}}

Everything's approved -- time to go live. Turn the ads on in Facebook Ads Manager per the scheduled dates.

What do you actually want this ad to accomplish? Brand awareness, traffic, leads, sales, app installs? Facebook optimizes differently based on your goal, so picking the wrong objective wastes your budget. Be specific -- "get more sales" is better than "increase awareness" if you're actually trying to drive revenue.

Who are you trying to reach? Define demographics, interests, behaviors, and custom audiences. Use lookalike audiences based on your best customers if you've got the data. Narrow enough to be relevant but not so narrow you can't scale. Test different audiences to see who responds best.

Design visuals and write copy that stops the scroll. Hook them in the first three seconds. Use high-contrast images, clear value props, and strong calls to action. Create multiple variations to test -- what you think works often doesn't match what actually performs. Keep text on images under 20% or Facebook limits your reach.

Set daily or lifetime budget based on your goals. Start small to test, then scale what works. Choose automatic or manual bidding -- automatic is usually fine unless you really know what you're doing. Schedule ads for peak engagement times if you've got the data. Leave room in the budget for testing.

Double-check everything before clicking publish. Preview on mobile and desktop -- most traffic is mobile. Verify your tracking pixel is firing correctly. Check landing page load speed and make sure it matches the ad promise. Submit for review -- Facebook usually approves within 24 hours but can take longer for certain categories.